Commercial photography involves taking pictures for commercial use: for example in adverts, merchandising, and product placement. Commercial photography is also used in corporate brochures and leaflets, menus in cafes and restaurants, and similar commercial uses where photographs enhance a text. Commercial photography is used to promote or sell a product or service. There are a number of ways that photographs can be used to better market products and corporations.
When posing for head-shots, you’re putting yourself in the hands of the photographer you’ve hired. Hopefully that photographer will make you feel (and look) your best, but things can go awry. In case that happens, here are a few tricks that Blue Iris Photography has up her sleeve that you can try using to save a session—and your shots.
I always have them come wearing nothing too distracting. No clothing that distracts from the face. And a simple up-do or just down, flowy hair, for girls. In headshots you want people to see how you normally look. You don’t want to do glamour shots from the ’90s. You want people to book you.
If they’re not relaxing, I’ll shoot a few frames until I get the shot in which I believe they look their best. Then I’ll go over and show them and say, “This is what I want from you. You look relaxed; you look like you’re not trying.” And I tell them to give me that same look. And usually that tends to work because they’re becoming aware of their facial expressions. Also, actors should know their bodies and know their facial expressions. Practice in the mirror. As vain as that sounds, it works.
In case the subject is giving me dead eyes, I try to make them laugh. Usually I’ll tell them a snarky joke or a corny joke, depending on their personality. Or I will just flat-out say, “This isn’t working; I need such-and-such from you. You need to really relax, and we’re going to sit for a moment.”
Getting a great headshot is very important for your business.
It’s how prospective clients will identify you and decide,
sometimes without a meeting, that they want to work with you.
Having a headshot that’s clearly representative of your best “you” will speak volumes
about you and your business – So put your best face forward!
Clothing is the most important factor in your headshot, but it is definitely not the focus.
With proper clothing, your face commands attention and clothing itself becomes secondary.
Wearing the wrong clothing takes attention away from where you want it – on you and on your face.
- Dress in the fashion which you feel best represents both you and your company.
- For a formal business portrait, dress as you would if you were making a presentation
to your most important clients or associates.
- For a more casual portrait, you still want to wear something that looks upscale and smart. Perhaps a blazer,
a sweater over a button-down shirt or a blouse.
Men should wear a solid dark suit, a pressed and well-fitting white or light colored shirt, and a dark tie.
Women should wear a solid suit and a light blouse. Wear something that looks good from the waist up.
Try to pick something that falls well on your shoulders and flatters your neckline.
- Darker shades are more flattering and slimming, but remember – black is not always the best color.
Try navy, dark-gray, chocolate, forest green, deep teal, eggplant or a rich caramel.
- Avoid wearing bold stripes, plaids, checks, dots and prints, they are confusing and do not photograph well.
Patterns are fine, as long as they’re not too distracting.
- Avoid light colors that approximate flesh tones such as beige, tan, peach, pink, white, and yellow.
- Avoid solid black which will photograph flat, and lack detail and dimension.
- Avoid wearing a light-gray suit.
- Avoid turtlenecks (unless you’re Steve Jobs.)
- You might consider avoiding red.
- Do not wear short sleeves for a head-and-shoulders portrait.
- Loud ties and flashy jewelry divert attention from your face. Stick with simple and elegant.
Hair and makeup for women
- If you are doing your own makeup, apply as you might for a formal evening out.
- If you “never wear makeup” you might want to at least use some for your photo session.
- If you are doing your own hair, remember to bring some hair product (if you use it,)
a hair brush or comb and a blow dryer to the session.
- Important: Don’t wash your hair the night or the morning before the shoot.
Grooming for men
- Grooming usually means just a little powder to cut down the shine and tidying up your hair.
- Shave early in the day to let any razor-burn dissipate and allow nicks to heal before the shoot.
- For a late-day portrait session, if you have a heavy beard, a touch-up shave at mid-day is recommended,
especially to mitigate five-o’clock shadow.
- Don’t cut your hair the day before your shoot! It will look like you just got a haircut.
- If you wear glasses most of the time, I recommend wearing them for your portrait.
- Because of reflections, please be prepared to take out the lenses or to bring an extra frame without lenses.
… And finally,
- Smile from within! Think of how you would look if you just ran into a dear friend on a nice sunny day at the beach.
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Product photography is one area of focus for commercial photographers. Other areas of expertise include: Life-style photography, food photography, architectural photography and portraiture. Commercial probably is often defined as any photography for which the photographer is paid for taking and possibly Photoshop retouching of images.
The commercial photographic world usually refers to advertising photography. That is photography made to illustrate and usually sell a service or product. These images are generally done with an advertising agency, design firm or with an in-house corporate design team using either traditional film and developing techniques or digital cameras with images that can be directly imported into computers for use in designs and layouts.
Photographing of buildings and similar structures that are both aesthetically pleasing and accurate representations of their subjects. We are skilled in the use of specialized techniques and equipment